What we have achieved for our clients

What our clients say
Catmosphere Sydney

Australia

 

Campaign Type:  Social Media and Media Relations

Campaign Scope:  Australia 

Campaign Audience:  Sydney Metro

Internal Venture of The Ducky Mafia.

 

Key Achievements:

 

USG Boral: Media Relations

Australia & New Zealand

 

Campaign Type:  Media Relations for product launch of USG Boral's Sheetrock Plasterboard

Campaign Scope:  Australia & New Zealand

Campaign Audience:  Builders, Architects, Engineers, Project Managers & Construction Industry Professionals in Australia & New Zealand

 

Key Achievements:

 

  • Over a 3 month campaign, achieved publication in 19 Australian and New Zealand trade media publications, 14 in print, 5 online

  • Industry comment involving an opinion piece in Australian National Construction Review, one of Australia's foremost construction print publications

  • Cover story for Achitectural Product News, a leading bi-monthly print and online architectural publication

  • Feature stories in HIA Housing and the HIA suite of publications

  • Prepared comprehensive media list for Australia and New Zealand & actively contacted relevant editors and journalists

  • Achieved consistent media coverage for new USG Boral Sheetrock Plasterboard by fostering close relationships with trade media, working closely with journalists to develop stories to suit their readers as well as advance the brand of USG Boral

The College of Law: Content Marketing

Christine Simmons, Group Marketing Director

 

Campaign Type:  Content Marketing

Campaign Scope:  Across Australia

Campaign Audience:  All Australian legal practitioners, recent law graduates and current law students

 

Key Achievements:

 

  • Frequent editorial meetings to determine market positioning, editorial calendar and brand fit

  • Researching, interviewing and writing regular news stories

  • Team training sessions on emerging marketing capabilities - eg. social media marketing

 

"Ducky Mafia write articles for our blog, Insights.  We chose them for their unique insight into our audience from law students to legal practitioners.  They are very easy to work with and highly responsive."

 

- Christine Simmons, The College of Law

Ethical Trading Co: Start-Up Marketing/Seeking Investment

Joe Heffernan, Co-Founder

 

Campaign Type:  Market Research; 12 Month Marketing Strategy

Campaign Scope:  International

Campaign Audience:  Australia, with a view to expansion to USA & Asia

 

Key Achievements:

 

  • Identified market opportunities for Ethical Trading to introduce high value, hard-to-find 'third world' products to developed markets

  • Scoped market demand for launch products, including Cambodian 'Kampot' pepper

  • Forged sales and retail links to key food contacts in Japan and Australia - such as arranging 'meet and greets' with food import/exporters & freight and customs professionals

  • Preparation of 12 month marketing strategy to facilitate Ethical Trading effectively going-to-market at minimal cost

  • Developing investor documents, including a Prezi pitch, and advising upon structure and approach to investor pitches

  • End-to-end start-up marketing and business planning to prepare Ethical Trading for seed funding

 

"It was a pleasure working with Ducky Mafia.  They helped identify our priorities, assess the market, and provide a basic framework upon which to develop the business.  Their collegiate approach, and willingness to go above and beyond the letter of the contract, gives me no hesitation in recommending them to support and guide any early-stage startup business."

 

- Joe Heffernan, Co-Founder

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